Flowing Good Times: Slipstream Brewing Reveals Bold New Packaging & Core Range Updates
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Slipstream Brewing has a bold new look rolling out across our Core / Everyday Beer Range, marking an exciting evolution in how our beers show up on the shelf, in your fridge, and in your hand. It’s all part of keeping the Flowing Good Times going- in every pour, every moment, and now every design.
This refresh has been months in the making, shaped by our love for great beer, thoughtful design, and the vibrant community that’s grown around Slipstream over the years.
Why the Change?
Simply put: we wanted our beers to look as good as they taste.
Our new packaging has been crafted to be unmistakably Slipstream - bright, modern, and full of character. Whether you’re spotting us across the bottle shop or reaching into an esky at a BBQ, we want Slipstream to stand out with confidence. The updated look strengthens our brand identity, makes the range easier to navigate, and brings everything together with a consistent, energetic feel that reflects who we are today and the Flowing Good Times we’re all about.
Updated Beer & Style Names
As part of the refresh, several Core Range beers now feature clearer, more consumer-friendly names:
- Hazy XPA → Sundrift Hazy XPA
- Laguna Tropical Pale Ale → Laguna Pacific Ale
- Billy Cart Pale Ale → Billy Cart Mid Ale
- Unplugged Australian Pale Ale → Pale Ale
- Scooter American Red Ale → Scooter Red Ale
These updates help drinkers easily identify beer styles across both packaged and draught offerings, all while keeping the same trusted Slipstream flavours inside.
A New Carton Format
Our Core Range cartons are also shifting from 24-packs to 16-packs (4 x 4 x 375ml). Why? Because it’s easier to carry, easier to store, more fridge-friendly, and better suits how people enjoy craft beer today.
Rolling Out Now
You’ll start spotting the new designs in bottle shops, bars, and fridges from this week. Some of the old packaging will still be around for a short time, but when you see the new look, you’ll know it.
Building on Our Momentum
This new chapter comes after an incredible year for Slipstream Brewing, including being named Queensland’s Champion Brewery for the second consecutive year at the Royal Queensland Beer Awards, and taking home Champion Small Brewery at the Australian International Beer Awards.
With a sharper identity and a refined lineup, we’re excited for what’s ahead and we’re stoked to have you along for the ride.
We’d Love to Hear What You Think
Got a favourite new can design? Spotted the fresh packaging in the wild? Tag us on socials or send through your photos and thoughts. Hearing from our community is one of the best parts of a launch like this.
Here’s to a bold new look, the same Slipstream spirit, and plenty more Flowing Good Times.